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Service Exports USA: A Growth Opportunity Section 3 Part 1

CREATING YOUR EXPORT PLAN

Export Readiness:

Getting Your Product Export-Ready

Section 3 Part 1

SBA

If you have decided to proceed into direct exporting, it is now time to assemble a resource library and a team to assist you in export development leading to sales.

As you proceed into direct exporting, you might consider the following professionals to provide assistance:

• An international attorney • Freight forwarder

• Banker

• An advisor from SCORE, SBDC, USEAC or a mentoring export company (See Chapter 3. Training and Counseling to help determine which type of counseling service best suits your needs.)

• For high-tech companies, optionally, an engineer from the National Institute of Standards and Technology’s Manufacturing Extension Partnership

You will need all of them to get your product ready, develop pricing, respond to inquiries, prepare quotations, negotiate sales, prepare shipping documents, and select the best form of payment

Source Google

Keys to Successful Marketing To be successful in placing your product/service in a foreign country, you must be mindful of incorporating the following important aspects into your marketing strategy:

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What are service exports, and why are they suddenly so important?

Service Exports:A Dynamic Export Option

Chapter 9: EXPORTING SERVICES

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Service Exports USA: A Growth Opportunity Section 2 Part 8 B

Source Google

CREATING YOUR EXPORT PLAN

Export Readiness: Worksheet - Identifying Customers Within

Your Chosen Markets

SBA

Today we are finishing up the same work sheet that we had on our last post. We already had identified your product/service, target markets and marketing strategy. On the last post we identified potential companies, agents and/or distributors. By identifying who they were, we then could move toward determining how best to reach and engage them.

Qualify Potential Buyers or Representatives

Once you locate a potential foreign buyer or representative, the next step is to qualify them by reputation and financial position. First, obtain as much information as possible from the company itself.

 Once you have secured this initial background information and are comfortable about proceeding, you should obtain a credit report on the buyer’s financial position.

For More Information:

• Country-specific information from the U.S. Commercial Service.
• There are also online services for due diligence on foreign companies and a growing list of reputable credit report providers, even in emerging markets. Check online for due diligence reports on foreign companies

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CASE STUDIES - ATC INTERNATIONAL

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