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Creating Your Export Plan Section 5 Part 2
Transportation and Documentation
Role of the Freight Forwarder
Once you’ve pinpointed your target markets, you need to assess how you will get your product or service to your potential customers. There are many options for market entry strategies.
These include
- Licensing technology abroad
- Acquisitions of foreign companies through direct investment
- Strategic alliances
- Joint ventures
- Exporting (direct and indirect)
The benefits and risks associated with each method are contingent on many factors, including the type of product or service you produce, the need for product or service support, and the foreign economic, political, business and cultural environment you are seeking to penetrate. The best strategy will depend on your firm’s available resources and level of commitment, as well as the degree of risk you are willing to incur.
Small businesses most commonly select exporting as their strategy for market entry. Start-up costs and risks are limited, and exporting is less complex than some of the other market entry methods. Exporting can be done directly or ...
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