Mobile Commerce The Criteo Report
Part 2
Executive Summary
These trends and forecasts come from Criteo’s Q4 2015 State of Mobile Commerce Report, based on its unique pool of online shopping data.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile is an established channel for retail transactions in a world where mobile devices are at the center of the connected consumer.
As the fifth quarterly Mobile Commerce Report, this is the first report to analyze year-over-year growth in key verticals and devices as retailers shift to people-centric strategies.
To recap, when it comes to device and transaction share with the U.S. retail market, Smartphones dominated the market in 2015. 60% of retail transactions belong to mobile compared to just 45% in 2014.
Part 2, we begin with the holiday sales of 2015
Are you ready?
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