Service Exports USA: A Growth Opportunity Section 2 Part 8 A

CREATING YOUR EXPORT PLAN

Export Readiness: Worksheet - Identifying Customers Within

Your Chosen Markets

SBA

(Scroll Down For URL List)

Once you have your product/service, target markets and marketing strategy identified, your next step will be to identify potential companies, agents and/or distributors. By identifying who they are, you can move toward determining how best to reach and engage them.

Finding Buyers You will likely find that reaching potential overseas buyers entails many of the same techniques/ strategies as seeking out domestic ones. Consider a combination of the following actions.

 Advertise in Periodicals For example, an ad placed in a trade journal or in DOC’s Commercial News USA (CNUSA) can be a low-cost method for testing market interest and often yields inquiries from abroad. It has proven to be a most effective vehicle for selling products overseas and is available both in print and online.

• The printed version of CNUSA is a monthly export catalog-magazine promoting U.S. products and services to a quarter of a million readers in 178 countries around the world—at a fraction of the cost of any other advertising.

CNUSA is placed in embassies and consulates worldwide.

• CNUSA is the ideal way for U.S. companies to showcase their products and services around the world and increase export sales with a minimal investment ...

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Here are the URL's listed in the post that are needed and listed

in order as in the blog

          Commercial News USA 

• US & FCS officers worldwide 
• Domestic Commercial Service Locations
• World Trade Centers
• Foreign Agricultural Service
• U.S. Agency for International Development’s Global Trade & Technology Network
• International Buyer Program, 
• U.S. government sponsored trade missions 
• Gold Key
• Platinum Key 
• World Bank
•  African
•  Asian
• Inter-American 
•  European Bank for Reconstruction and Development
• Office of Energy, Infrastructure and Machinery,Infrastructure Division 
• U.S. Commercial Service

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Navigating the On-Demand Economy Part 4

Source Google

Most companies hire full-time employees to meet the demands of a growing customer base. Yet, when growth stalls they must make the choice to cut staff or find ways to retain underutilized talent. Other businesses shift risk to employees in the form of erratic work schedules, shorter shifts, on-call work without pay, and little-to-no employee decision making allowed. These jobs are intentionally designed to reduce the risk to companies and are often done in the name of lower prices for customers.

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The #1 On-Demand Talent Marketplace

Recruiting. Onboarding. Payment. Reporting. Manage the entire lifecycle of your freelancers and independent professionals from one platform.

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The On-Demand Workforce Is In Demand 

You need a ride right now to pick up your car at the repair shop. Or you own a retail store and two employees call in sick. Or you’re a corporation and want an accountant for six months. Click, swipe and bingo! Uber can get that ride to you, 

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Navigating the On-Demand Economy Part 3

Source Google

The Challenges of a Virtual Workforce

Your on-demand workforce can speed innovation and business growth, lower overhead, and reduce risk. However, the human side of that equation is not without its challenges. Uber and Airbnb were among the first to face issues in using on-demand labor and resources. To start, they broke the rules: Uber made it possible for people to use their cars to make money when and where they wanted, by giving people rides. Airbnb offered people the opportunity to rent space for extra cash, using their own homes.

On-Demand Disrupts the Old Economy

These companies took on the role of middlemen and monetized it for recurring revenue, using proprietary cloud platforms. The old-economy laws and regulations didn’t apply to their new, tech driven business models.

To read The Read Of The Story

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A Snapshot of Today's On-Demand Workforce

Of the 54M freelancers in the US – 11.4M now comprise the on-demand workforce through ride-sharing, food delivery and personal assistance apps. Xero researched what drives these freelancers and identifies opportunities to help them manage and grow their business.

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How the On-Demand Workforce is Changing the Way People Work

From delivery, transportation and household errands, to professional services and consulting, the on-demand economy is changing the way people consume goods and services—and the way people work. In fact, Intuit and Emergent Research forecast that the number of people working on-demand jobs will grow from 3.2 million Americans to 7.6 million by 2020. Intuit believes this presents an opportunity to empower the future of work and creates a new face of entrepreneurship.

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Service Exports USA: A Growth Opportunity Section 2 Part 7

Source Google

CREATING YOUR EXPORT PLAN

Export Readiness: Your Industry in Global Markets

SBA

This has been a very extensive and very detailed series on exporting. Anyone that has been following the series may at times have found the task daunting, time consuming and almost impossible. Although exporting does not happen overnight, once it does happen the rewards and benefits of it are just as extensive as the time you put in to get there.

Let’s recap the last few weeks:

• We have done a Industry and product analysis and we identified the most profitable foreign markets for those products
• We then narrowed, defined and researched  the 3 most penetrable foreign markets for your product
• Took a look at short and long term goals and possible financing
• Last week we learned how to do an In-Depth Market Research

As you delve more deeply into your new marketplace(s), you will need to consider the overall global competitiveness of your industry. Much of this information can be obtained from an industry trade association for your particular industry; the following worksheet can be used to compile, track and update this information on a long-term basis.

Worksheet:Your Industry in Targeted Global Markets

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Source Google

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UK exports grow faster than global rivals for first time since 2006 as businesses target non-EU markets

The UK’s success came at a fraught moment for global trade as a whole, as world export growth fell behind overall economic growth for the first time in 14 years. The figures suggested that the country's exporters were already moving towards non-EU markets ahead of this year's EU referendum result.

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AGOA to offer duty-free exports to USA

The Ministry of Trade and Industry is set to promote foreign direct investments and leverage Ghanaian exports to the US market through the African Growth and Opportunities Act (AGOA) review strategy.

The strategy, to be rolled out September this year, will allow 30 Ghanaian exporting companies duty-free products to the United States market.

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Social Media How It's Changing Online News

Source Google

“The dawn of social news has arrived, and online publishers are realizing that their survival depends on altering their strategy to become more socially oriented.”

The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional media sources. Furthermore, once people read news from social outlets, they generally discuss the stories on their own Facebook and Twitter pages rather than on the sites where the pieces originated. This means, online publishers are losing traffic as a result of social media rather than experiencing further growth.

Since Facebook announced its new “Instant Articles” feature, which allows anyone to publish articles almost automatically, the threat is becoming even more real. After all, if anyone can produce content with automatic access to a built-in audience as well as conversational tools, why would anyone ever need authentic online news sources?

41% of adults worldwide use Facebook for news

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Related Posts

Facebook’s Instant Articles Open To All In April

7 Content Marketing Trends To Watch In 2016 by Julie Ellis

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Source Google

Social Media Impact 

Huffington Post

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How social media is reshaping news

Pew Research Center

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social-media-and-its-impact-mainstream-journalism

Reuters Institute

for the study of journalism

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Your Key Performance Indicator

Source Google

“KPIs are much like instruments that measure temperature and barometric pressure. It is interesting to know that the temperature increased or decreased, however, it is critical to know whether a storm is imminent. The measures work together to provide a more complete picture of the total situation.”

management.about.com

Any successful business will start out with a sense of purpose, which in turn gives them the foundation of their direction. Goals can then be set and the next logical step is their strategic planning to reach those targets. KPI”s, or Key Performance Indicators, is the measurements used to help assess whether or not your business is currently where it should be to reach those goals

Some examples are:

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18 Key Performance Indicator Examples Defined For Managers

If you manage a team, there’s a good chance you’ve heard of key performance indicators (KPIs). Regardless, let’s take a little refresher course before we get right down to some examples and equation samples for the most important metrics.

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Key Performance Indicators (KPIs) – Complete Guide

There is virtually no limit to the number of good KPIs you can find.

It all depends upon the nature of the business and the industry you work in.

For example if you work in an industry where majority/all of the conversions happen offline via phone calls then you can use ‘Phone Calls’ as your KPI.

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