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Export Readiness:
Utilizing Technology for Successful Exporting
Section 4 Part 1
Ecommerce Tools, Equipping Your Business With technology
Worksheet: Technology Tracker
Exporting today is easier than ever before. This is largely due to advances in technology. In many ways, e-commerce–the buying and selling via electronic systems–enables you to do business with customers across the globe nearly as easily as with those across town.
E-commerce offers major advantages to you as a small business exporter. These include quick and easy access to tremendous amounts of information, and the ability to sell goods and services virtually anywhere in the world.
You are likely already utilizing e-commerce for your domestic business. But if not, this brief overview will introduce a new way of doing business and explain how you can use e-commerce to your advantage.
Key Elements of E-Commerce:
Online presence for your company (a website)
- Providing information in your target market’s native language(s)
- Key words embedded in your website, so that your company is found by online search engines
- Credit card processing
There is one caution for start-up exporters who plan online sales and ...
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Exporting: The Definitive Guide to Selling Abroad Profitably


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