WHAT GIVES?
By Brandon Geary
The mistake we sometimes make is to assume that the process is complete. The evolution of technology and socialization is in fact ongoing, and this has big implications for brands. Just consider the following for a moment:
- Recent research from Wildness suggests that young people are connecting less and less via Facebook.
- Nonetheless analysts estimate that 71 percent of them have accounts on it.
- Video posting has been emphasized in feeds over other forms of content.
In spite of this, Facebook’s usage and revenue have continued to climb.
These statistics can seem self-contradictory. People aren’t posting on Facebook and other traditional social platforms as much, yet they have accounts and are visiting them.
Condensed
Brandon Geary does an excellent story on Social media needs
FULL STORY
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