The Emerging Impact On Business, Are You Ready?
Forrester Research reports that,
“US consumers spent more time with mobile apps than watching TV in 2015 “
By now we all know, “the most significant trend impacting retailers over the past few years has been rapid mobile adoption and smartphone use for shopping. M-commerce accounted for 12% of all retail e-commerce; m-commerce nearly hit $25 billion in 2013 and grew +22% vs. 2012” says UPS
Just two years later, in 2015, retailers saw double the growth of mobile’s share of transactions. Four-in-ten transactions occurred on multiple devices and then a third of the time completed on a mobile device. Browsing the products to the sale itself, the dedicated shopping apps used, by far surpass ...
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