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Saturday, June 18, 2016

A Shopping Revolution That Occurred In The Last Century


Image result for The history of A&P eight o'clock coffee
Source Google


In 1969, A&P was the largest food chain in the United States, and the chain’s sales were twice of their competitor, which was Safeway. However by 1978, Safeway was number one in sales and A&P had fallen to 3rd place behind Kroger. In the 80’s the company fell even further behind.

But before the demise of A&P, during its heyday, the company revolutionized the way the world did their shopping. “It allowed less wealthy households to show startling improvements in the quality of their diets.  And because many A&Ps were in urban areas, they were especially important to African-Americans, who faced steep prices at independent stores”.

Two childless brothers, George F. Gilman and George Huntington Hartford, in 1859 founded the Great American Tea Company in New York City. Their trade was tea that they bought from the cargoes of the clipper ships in the harbor.

Starting out as a mail order catalog, in 1868 coffee was added and soon the brand name, Eight O’Clock Coffee appeared. Eventually, spices and extracts were added to the catalog. By 1869 they had opened 11 stores and named that part of the company, the Great Atlantic & Pacific Tea Company. The name, the Great American Tea Company was still used for the mail order catalog and its established wagon routes.


Image result for The history of A&P eight o'clock coffee
Source Google


In what was called an “economy store”, the brainchild of John Hartford, was opened in 1912. The economy store and those that followed were small and on secondary streets to avoid ...




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Classic A&P Grocery Stores Revisited




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