Service Exports USA: A Growth Opportunity Section 2 Part 6

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CREATING YOUR EXPORT PLAN

Export Readiness: Market Factor Assessment 

Last week we looked at tariffs and at which markets to pursue.  Unless you are trading within the North American Fair Trade Agreement area (the United States, Canada and/or Mexico) or in markets linked to the U.S. by trade agreements, tariffs can become a major factor in determining your pricing.

We also began the important strategic steps of laying the foundation of the actual strategy of use entering a foreign market by summarizing possible expansion needs that may need financing. We did this by defining your Short Term and Long-Term goals. Now that those have been determined, we are now ready to develop your Marketing Plan.

The Marketing Plan helps to prepare your business to enter the international marketplace. Here we will cover the process of creating one.

Often, an industry will have a few key indicators or measures that will help determine the industry strength and demand within an international market. A manufacturer of medical equipment, for example, may use the number of hospital beds, the number of surgeries and public expenditures for health care as indicators to assess the potential for these products.

The worksheet needed here: Market Factor Assessment. This worksheet outlines ... 

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13 Businesses With Brilliant Global Marketing Strategies

Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What is good global marketing?To give you an idea of what a great global marketing strategy looks like, we've compiled a list of brands that totally "get it."

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Going Global: How to Expand Your Business Internationally 

For most entrepreneurs, building and maintaining a local customer base is one of the first steps on the road to success. Once they have achieved this goal, some business owners feel they're ready to take on the next step: expanding internationally.

Becoming a global company is ...