The Criteo Report Part 4 Mobile Trends
Executive Summary
Part 4
These trends and forecasts come from Criteo’s Q4 2015 State of Mobile Commerce Report, based on its unique pool of online shopping data.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile is an established channel for retail transactions in a world where mobile devices are at the center of the connected consumer.
As the fifth quarterly Mobile Commerce Report, this is the first report to analyze year-over-year growth in key verticals and devices as retailers shift to people-centric strategies.
To recap, in part one, we went over how that when it comes to device and transaction share with the U.S. retail market, Smartphones dominated the market in 2015. 60% of retail transactions belong to mobile compared to just 45% in 2014.
In part two of the series, we got a good look at the U.S. holiday sale period of 2015 and how mobile influenced shopping and sales. 52%, HALF OF CROSS-DEVICE MOBILE TRANSACTIONS ARE A RESULT OF MOBILE-ONLY BROWSING
After reviewing part three of the report, we have a clear understanding that apps drive more transactions and value by removing barriers to purchase. In fact, retailers see an impressive20% higher conversion rate on their apps. And, not only do apps convert a higher percentage of customers, they also bring in more revenue per transaction.
On our final look at The Criteo Report, part four we are going to look at how mobile is affecting global trends...
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Source Google
The Mobile Revolution Is The Biggest Tech Shift In Years, And Companies Are In A Race To Keep Up
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