CREATING YOUR EXPORT PLAN
Export Readiness: Worksheet - Identifying Customers Within
Your Chosen Markets
(Scroll Down For URL List)
Once you have your product/service, target markets and marketing strategy identified, your next step will be to identify potential companies, agents and/or distributors. By identifying who they are, you can move toward determining how best to reach and engage them.
Finding Buyers You will likely find that reaching potential overseas buyers entails many of the same techniques/ strategies as seeking out domestic ones. Consider a combination of the following actions.
Advertise in Periodicals For example, an ad placed in a trade journal or in DOC’s Commercial News USA (CNUSA) can be a low-cost method for testing market interest and often yields inquiries from abroad. It has proven to be a most effective vehicle for selling products overseas and is available both in print and online.
- The printed version of CNUSA is a monthly export catalog-magazine promoting U.S. products and services to a quarter of a million readers in 178 countries around the world—at a fraction of the cost of any other advertising.
CNUSA is placed in embassies and consulates worldwide.
• CNUSA is the ideal way for U.S. companies to showcase their products and services around the world and increase export sales with a minimal investment ...
Here are the URL's listed in the post that are needed and listed
in order as in the blog
- US & FCS officers worldwide
- Domestic Commercial Service Locations
- World Trade Centers
- Foreign Agricultural Service
- U.S. Agency for International Development’s Global Trade & Technology Network
- International Buyer Program,
- U.S. government sponsored trade missions
- Gold Key
- Platinum Key
- World Bank
- African
- Asian
- Inter-American
- European Bank for Reconstruction and Development
- Office of Energy, Infrastructure and Machinery,Infrastructure Division
- U.S. Commercial Service
You can download the full pdf.file here
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