Source Google
CREATING YOUR EXPORT PLAN
Export Readiness: Worksheet - Identifying Customers Within
Your Chosen Markets
Today we are finishing up the same work sheet that we had on our last post. We already had identified your product/service, target markets and marketing strategy. On the last post we identified potential companies, agents and/or distributors. By identifying who they were, we then could move toward determining how best to reach and engage them.
Qualify Potential Buyers or Representatives
Once you locate a potential foreign buyer or representative, the next step is to qualify them by reputation and financial position. First, obtain as much information as possible from the company itself.
Once you have secured this initial background information and are comfortable about proceeding, you should obtain a credit report on the buyer’s financial position.
For More Information:
- Country-specific information from the U.S. Commercial Service.
- There are also online services for due diligence on foreign companies and a growing list of reputable credit report providers, even in emerging markets. Check online for due diligence reports on foreign companies
FOR MORE INFORMATION
CASE STUDIES - ATC INTERNATIONAL
Source inc.com
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