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Export Readiness:
Costing, Financial Forecasting and Product Pricing
Section 3 Part 5
Methods of International Pricing
Worksheets > Sales Forecasts—First Five Years > Cost of Goods Sold—First Five Years > Export Costing > Marketing Expense Costs > Projected Income—First Five Years in All Markets > Setting Your Price
In Section 3 – A, B, C, and D – We covered International Payment Methods. Section 3, Part 4 – We began to look at Methods of International Pricing and the different options for consideration related to your international pricing.
- The “cost-plus” method of international pricing is based on your domestic costs, “plus” additional exporting costs associated with international sales and promotion, product modification, etc.
- We looked at how the “marginal-cost” method will likely provide a more realistic means of determining true cost of producing your product for export.
- On variable costs, we looked at what should be considered
- After-Sales Service Costs Product warranties and service
The conclusion was that overall, no single strategy is ideal for every company. As a result, it’s common to draw upon a mix of options for each market or product.
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MORE INFORMATION
mar·gin·al cost
the cost added by producing one additional unit of a product or service.
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Marginal Cost Of Production Definition | Investopedia
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Average and Marginal Cost - Boundless
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